THE AWL
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A designer for Tumblr says Tumblr is blue, and “dark,” because nobody notices blue. “Everything’s blue,” he says. “Posts are bright on that blue background and lifted up with shadows.” Blue is for the parts you “don’t need immediately.” You can make your Tumblr any color you want; it will appear that way to you, and to people to come directly to your page on their own. Your Tumblr doesn’t have to be blue until it shares space with others.


Internet, Why So Blue?

The sky suggests infinity but the little screen on dad’s phone seems to supply it. What is the answer, then, when a child asks: Why is the internet blue?

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    How bout purple?
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  13. hufflepuffingtonpost reblogged this from theawl and added:
    neat article.